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IMEDEEN LAUNCH SKINCARE SUPPLEMENT FOR MEN

By Louise Emma Clarke

The male grooming industry is worth a whopping £920million – so it comes as no surprise that Imedeen has launched their first skincare supplement designed specifically for men.

The giant leap for mankind comes in the form of man•age•ment – a supplement that works in the skin dermis (the deep layer that is untouched by traditional grooming products) to boost and improve skin performance from the inside-out. Ideal for those who dislike the fuss of creams and lotions, man•age•ment is the ultimate user-friendly skincare for men.

Two tablets daily will improve skin quality and structure in the dermal layer, reduce visible signs of ageing such as dryness and wrinkles, protect skin against harmful UV rays, increase moisture levels by 30%, and give skin an overall softer, smoother appearance. Men’s skin gradually become thinner as cell regeneration slows down and collagen is lost in the dermis – an ageing process that starts in early adulthood. Skin becomes more vulnerable to abrasion and more sensitive to lifestyle and environmental factors. The daily shave destroys the skin’s barrier function leading to loss of natural lubrication and protection so skin becomes drier and more sensitive over time.

So, how does it work? Imedeen man•age•ment skincare tablets contain the exclusive Marine Complex reinforced with LycoPhence GS Forte, a mineral enriched anti-oxidant complex composed of lycopene, grapeseed extract, Vitamin C and zinc. Rich in proteins and polysaccharides found naturally in the skin’s supportive structure, the Marine Complex is scientifically shown to boost cellular turnover tenfold and slow down the skin’s ageing process. Benefits can be seen within 90 days – softer, smoother, healthier looking skin all over.

Imeeden man•age•ment costs £39.95 for one month’s supply. Avaiable in larger Boots stores or via www.imedeen.com/men or by calling 0845 5554499. For more in-depth skin information, check out www.imedeen/men